Privacy Policy

PRIVACY POLICY - ART. 13 EU REGULATION 679/2016

This page describes how to manage the site in reference to the processing of personal data of users who consult it. This information is also provided pursuant to Article 13 of the EU Regulation 679/2016 ( hereinafter "GDPR") to those who interact with the web services of Calzaturificio Marcos s.r.l (hereinafter also "Company"), accessible electronically from the address: www.calzaficiomarcos.it (hereinafter "Marcos Website"), corresponding to the respective initial pages of the Company’s official websites.

THE "CONTROLLER" OF THE PROCESSING

Following consultation of this site, data relating to identified or identifiable persons may be processed. The "owner" of their treatment is Calzaturificio Marcos S.r.l., which has its headquarters in Civitanova Marche (Italy), Via Enzo Ferrari, 90, 62012.

TYPES OF DATA PROCESSED

The computer systems and software procedures used to operate this website acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols.

This information is not collected to be associated with identified interested parties, but by their very nature could, through processing and association with data held by third parties, allow users to be identified.

This category of data includes IP addresses or domain names of computers used by users who connect to the site, URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters related to the user’s operating system and computer environment.

These data are used for the sole purpose of obtaining anonymous statistical information on the use of the site and to check its correct functioning and are deleted immediately after processing. The data could be used to ascertain responsibility in case of hypothetical computer crimes against the site: except for this eventuality', at present the data on web contacts do not persist for more than seven days.

FINALITY OF THE TREATMENT

The personal data requested through the websites of Calzaturificio Marcos are collected and processed for the following purposes

a. provide and perform the requested services, including registration to the Site and/or finalization of purchase orders for products, as well as manage the relationship that you want to establish with our Company or the one in place between you and the Company itself;

b. for administrative purposes connected with the fulfillment of the relevant contractual obligations, for the fulfillment of legal obligations such as accounting, tax, or to give rise to requests from the Judicial Authority;

c. in case of consent, for sending promotional messages following the activation of the newsletter service, and commercial proposals (by post, e-mail, telephone through operator, fax, sms, mms, social media, social chat) relating to the products and services of Marcos Footwear Factory, for sending advertising material on Marcos Footwear products and services, as well as catalogues and brochures or invitations to events, and in general commercial communications on Calzaturificio Marcos and its initiatives, as well as for the completion of market research and recognition of the degree of customer satisfaction;

d. in the case of consent, the Company, on the basis of the data and purchasing preferences you make, will carry out analysis and profiling, through the insertion of your data in our CRM system, in order to carry out an analysis of your purchasing habits and your consumption choices for sending (by mail, e-mail, telephone through operator, fax, sms, mms, social media, social chat) promotional communications specifically dedicated to you based on the above-mentioned consumption habits and preferences that you expressed when purchasing the Company’s products.

METHOD OF TREATMENT

The personal data will be processed by the Company and its representatives with computer systems (and manuals) according to the principles of correctness, loyalty and transparency as provided for in the applicable legislation on the protection of personal data and by protecting the privacy of the data subject and his rights through the adoption of appropriate technical and organisational measures to ensure a level of security appropriate to the risk. Specific security measures are observed to prevent data loss, illicit or incorrect use and unauthorized access.

RETENTION OF DATA

With reference to the purposes referred to in points a) and b) of art. 4 (Purposes of processing), personal data will be processed for the entire duration of the relationship and necessary to achieve the aforementioned purposes.

The personal data functional to the fulfillment of any legal obligations will be stored also subsequently, in compliance with these obligations and in compliance with the storage times provided for by the applicable rules.

For the data provided for the purposes referred to in points c) (marketing) and d) (profiling) of art. 4 (Purpose of processing), in view of the fact that the personal data that the Company intends to retain relate to purchases relating to high-end products and that the average annual frequency of purchase, for each customer, is spaced over time, the personal data provided by you will be kept for a maximum of 7 years, considering this period of time to be adequate and proportionate both to the purposes that are intended to be achieved and to the type of personal data being processed.

At the end of this period, the data will be deleted or made anonymous and in any case you can always give new consent to the processing of your data by the Company for the same purposes.

LEGAL BASIS FOR PROCESSING

The legal basis of the processing is your consent, the fulfilment of a contractual obligation and the provisions of law.

RIGHTS OF DATA SUBJECTS

The subjects to whom the personal data refer may exercise, in relation to the processing of data described therein, the rights provided by the European Regulation (art. 15-21), including:

- receive confirmation of the existence of your personal data and access their content (access rights);

- update, modify and/or correct your personal data (right of rectification);

- request the deletion or restriction of the processing of data processed in violation of the law, including those for which storage is not necessary in relation to the purposes for which the data were collected or otherwise processed (right to be forgotten and right to be limited);

- object to processing (right of objection);

- withdraw the consent, if given, without prejudice to the lawfulness of the processing based on the consent given before the withdrawal;

- lodge a complaint with the supervisory authority in the event of a breach of personal data protection law;

Requests should be addressed to the Company by sending an e-mail to marketing@calzaturificiomarcos.it or by ordinary mail to the following address: Calzaturificio Marcos S.r.l., Via Enzo Ferrari, 90, 62012 Civitanova Marche, Italy.

CHANGES TO THE POLICY

The possible entry into force of new industry regulations, as well as the constant examination and updating of services to the user, may entail the need to vary the processing methods